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Face-to-Face Surveys

Our face-to-face fieldwork team regularly conduct interviews either in-street or door-to-door.  Our interviewers are experienced in recruiting a wide range of people to ensure that we achieve the sample that you require.  

Face-to-face surveys are sometimes the only option for certain types of surveys (e.g. to collect immediate opinions from visitors to leisure attractions). 

We offer each of these face-to-face interviewing approaches:
  • In-street, using a short questionnaire with a 'convenience' sample of people in public places (giving results that are indicative but not usually statistically sound).
  • Exit Interviews - People are interviewed on leaving a venue - a cost effective way of reaching visitors to find out about their views and experiences.
  • In-home - Longer and more complex face-to-face surveys are best conducted in respondents' own homes.  This is also the best option for conducting face-to-face surveys in a local area, for example on a particular estate, or where high quality sampling is important.  This approach normally yields a statistically valid sample, but is relatively expensive.
  • Hall Tests, in which people are recruited in the street and taken to a nearby location to complete the interview, especially where props are needed (e.g. product testing, or a TV/ radio clip).
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Current and recent face-to-face interviewing:
  • Business Link/ Train To Gain - skills audit of 300 Council staff
  • Northampton Borough Council - in-home interviews with 470 residents
  • Scott Wilson Group - 500 interviews on-street with 16-21 yr olds