In-Depth Interviewing

In-depth interviews are conducted over the telephone or face-to-face.  The questionnaire is normally much more 'open' than is the case for other surveys, and are closer to the approach used in a focus group. 

This method should not be used to infer results for a wider population.

In-depth interviews help to reveal more information about respondents' views on a particular matter.  They can be used alone, or in conjunction with a quantitative survey: 

• Before a quantitative survey, in-depth interviews can help to shed light on the key issues, aid questionnaire design, and generate ideas.

• After a quantitative survey, in-depth interviews can add insight to the findings.  

We record and transcribe the discussions, and write either an overall summary or a more detailed report on the findings.