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Telephone Surveys

Telephone interviewing offers a cost-effective solution for research covering a large numbers of respondents.  This is especially the case where the audience in question is spread over a wide geographic region, where you need to 'screen' to find the right type of respondent, and where the research needs to be completed in a relatively short time.

Telephone interviewing is great for Customer Service Recovery models, so where there is dissatisfaction immediate notification is sent to enable the customer to be recontacted to resolve outstanding issues. It also enable clear ongoing tracking and monitoring of customer service levels.

In computer-assisted telephone interviewing (CATI), responses are entered directly into a program at the time of interview.  This allows complex questioning and routing instructions to be followed consistently and automatically.  We monitor fieldwork progress throughout the project, including the numbers of interviews completed with different types of respondents.   We offer:
  • A dedicated CATI unit with large capacity;
  • Specially trained interviewers; we are a Market Research Society (MRS) Accredited Training Centre for telephone interviewing;
  • Full supervision and briefing to support and monitor the quality of interviewers' work;
  • Digital call-recording facilities - we can send you a recording of any call in your survey;
  • Quick turnaround of results.
Contact Anna-Marie to discuss your project on 01364 654485 or email
anna-marie@marketingmeans.co.uk
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Current & recent 
telephone surveys:
Cheshire Constabulary - 500 interviews per month with victims of crime and 4800 interviews for Confidence Agenda.

Orbit Housing Group - 800 interviews per month with tenants

Major bank - 3300 interviews a month including customer service recovery.
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